2010 General Schedule
See the detailed conference schedule (PDF file).
The following schedule is subject to change.
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Beer & Food |
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Brewing Operations |
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Export Development Program |
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Packaging Breweries |
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Sustainability |
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Trends |
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Brewery Start-ups |
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Brewpub Management & Marketing |
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Government Affairs |
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Selling Craft Beer |
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Technical Brewing |
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7:30 am – 5:00 pm |
Brewery Tours |
| 9:00 am – 4:00 pm |
Micro Matic Dispense Class |
| 9:00 am – 4:30 pm |
Craft Beer Wholesalers Conference |
| 3:00 pm – 5:30 pm |
Hospitality Suite: Sponsored by
Hallertau Hop Growers Association/German Hop Growers Association |
| 7:30 pm – 10:30 pm |
Welcome Reception at Field Museum |
 |
9:15 am – 11:00 am |
General Session |
| 11:00 am – 4:00 pm |
BrewExpo America Trade Show |
| 1:45 pm – 2:45 pm |
Dollars & Sense: Formulating
and Funding Your New Brewery |
The Art of Creating Repeat Business |
Opportunities for U.S. Craft Beer in British Columbia |
Sales Skills |
Practical Lautering for Maximization of Quality, Throughput and Yield |
| 3:00 pm– 4:00 pm |
Building a Production Brewery From the Ground Up |
Mashing Parameters |
Social Marketing: Creating Community in Real Time |
The China Market, American Craft Beer & the U.S. Department of Agriculture |
Beer Buyers Panel (On Premise) |
| 4:15 pm – 5:15 pm |
A Wee Humble Pub: A Simple, Less Expensive Way to Own, Start and Run Your Own Brewery |
Proper Storage, Shipping & Handling of Hop Pellets |
Spain and American Craft Beer |
Beer Buyers Panel (Off Premise) |
Drinkability |
 |
8:30 am – 9:30 am |
Great Hops and Great Beer |
The Gourdians, Pt. 2 – The Pumpkin Strikes Back |
Restaurant Issues |
How Company Culture Can Help Sustainability |
A Deep Dive on Craft |
| 9:45 am – 11:00 am |
Members Meeting |
| 11:00 am – 4:00 pm |
BrewExpo America Trade Show |
| 2:45 pm – 3:45 pm |
Financing an Expansion |
Government Affairs Update |
Breaking the Corner |
Wastewater Panel |
Toothpicks, Garlic and Chalk: Three Key Ingredients to Any Brewery's Barrel-Aged Sour Beer Program |
| 4:00 pm – 5:00 pm |
Craft Beer & the Artisanal & Natural Food Movement |
All Politics Are Local—Strengthening the Voice of Brewers in American Politics |
Water Conservation |
Troubleshooting Panel |
Craft Beer Drinkers: What's Important to Them When They're Not Drinking Beer (and Why It Matters When They Are) |
 |
9:30 am – 10:30 am |
Barrels, Bugs & Berries: Food and Beer Pairings for New Frontiers in Brewing |
Glass Bottles |
Current Dynamics of Franchise Law |
Craft Brand and SKU Proliferation: Great Opportunity or Great Danger? |
Trends on Tap for Craft Beer |
| 10:45 am – 11:45 am |
QC Lab for Under $3K |
Intellectual Property Law: Options and Protections for the Brewing Industry |
Storytelling 2.0: Social Media is a Conversation |
Mixing Wine with Beer? Learning Lessons from Sustainable Winegrowing Initiatives |
Brewing Belgian White and Wit Beers |
| 11:45 am – 1:15 pm |
Lunch on Your Own |
| 1:15 pm – 2:15 pm |
Culinary Collaborations |
Safety and OSHA Compliance |
Guilds Panel & Roundtable |
Getting Ink: How to Tell Your Story to the Media |
Fermentation Control |
| 2:30 pm – 3:30 pm |
Flavors of Chocolate: How to Brew, Pair and Cook With it |
Improving Barley Varieties through Genomic Research: Breeding, Gene Mapping and Genetic Modification |
Malt Beverage Labeling |
Keeping Demand in Front of Supply: How to Build Grassroots Excitement for Limited Release Beers |
Dry Hopping Panel |
| 6:30 pm – 7:30 pm |
World Beer Cup Reception |
| 7:30 pm – 10:00 pm |
World Beer Cup Gala Awards Presentation and Dinner |
